There is no one in this world who hasn’t heard about George W. Bush and Dick or Richard Cheney. As highly recognizable, both Bush and Cheney won the White House in the year 2001, and they governed the United States until 2009. Despite of the fact that both politicians received deteriorating issues whereby majority of those question their leadership and have something to do with conspiracy; there are still a lot of Americans who believe that they make a great team.
The fact that this author ignited the interest of some Americans in this political tandem, many are asking, in case they run in the next National Elections, can they still tickle the trust and love of the voters, particularly those people who lost their devotion to them?
What is a Political Campaign?
Political campaign is considered as an organized effort that aims to influence the voters’ decision making process. The political candidates are obliged to plan their campaigns very well to ensure that they’ll captivate the interest, trust, and votes of the majority.
Important Components of Political Campaigns
1. The Political Message
The political message pertains to the message or the ideologies that the election candidates want to impart to the voters, particularly to their supporters. Their political message is among the primary tools of candidates to entice the voters to agree to their ideas, and eventually encourage them to support their advocacies.
The political message is typically comprised of many talking points regarding policy issues. It also embodies the agenda of the election candidates. Until today, many believe that Bush and Cheney are capable of winning the votes of people, as long as they can come up with a properly structured political message, a message that can surely set them apart from the other candidates.
In this modern age, whereby the voters are more aware of the characteristics of what a leader should be, it is important for election candidates to have a structured campaign organization, a group that is well-capable of uplifting the image, the values, and the agenda of the candidates. It is important for the Bush-Cheney tandem to have a strong campaign organization, which can serve as their support system.
3. Campaign Finance
Many would certainly agree that political campaigns won’t be possible without pertinent finance. Thus, election candidates should know the most suitable, LEGAL techniques to raise funds for their campaigns. Bush-Cheney can once again court those who are in the private sectors to help them with their campaigns. Thus, there’s indeed a need for them to lay down a platform that may help them in winning the support of their target donors.
4. Campaign Manager
The title itself is self-explanatory, and it is indeed true that behind successful political campaigns is an efficient and intelligent campaign manager. Bush-Cheney tandem must be able to choose a campaign manager who can effortlessly coordinate the campaigns. Also, Bush and Cheney should choose a campaign manager that can represent them and execute outstanding strategies.
5. Political Consultants
The campaign manager is not the only one that Bush and Cheney should ponder upon. They also have to make sure that they’re able to get the best of the best political consultants. These are the people who are excellent in doing researches, whether opposition research or voter research, and they’re also good in executing field strategy.
The voters are not the only ones that Bush and Cheney should encourage. They need to have solid followers or activists who can do exemplary job on various campaign tasks, for instance, making phone calls or canvassing door-to-door. To entice activists, candidates must make them believe that they’re the right people to follow.
Do’s and Don’ts that Bush and Cheney should Consider
1. They can start their online campaign early
There are several things that can be done today in preparation for their political campaign. They can start utilizing the power of the World Wide Web; put a material about them and then start building the Bush-Cheney online reputation.
2. They should consider having a campaign website
Local election candidates invest in a campaign site because they are aware of the advantages that it can do to their image. Maybe in the past, particularly in 2001, campaign websites are not that rampant. Bush-Cheney tandem should have a striking website that can uplift their reputation and their political campaign.
3. They should not ignore the power of the social media
If Bush and Cheney were able to capture the trust and interest of voters in 2001, the time when online campaign is not yet popular, then these 2 great leaders has higher chances of winning seats in the White House if they use social media today. Take note; 42% of adults who are online use the social media. If Bush and Cheney can entice this 42%, they can assure that they’ll be the top contenders of the competition.
4. They should not forget about the power of ads
Supporters of the Bush-Cheney tandem believe that strong ads are what these 2 political figures need to entice the voters. They should have advertisements that can encourage the people to come to their rallies.
5. They need to prepare for the debate
Majority of politicians believe that preparation for the debate is among the most daunting parts of political campaign. Preparing for a debate is like preparing for a battle; a battle not only for the position, but also a battle of agendas and beliefs.
Today, the famous political team is once again in the limelight, and one of the factors that spark the interest of people in them is Peter Baker’s book about Bush and Cheney, Days of Fire: Bush and Cheney in the White House. As of today, Peter Baker is garnering a lot of positive reviews for his remarkable work in Days of Fire.
The world today is different from it was in the year 2001. America today is different from it was 13 years ago. Many are eager to know, what do Bush and Cheney needs in order to stay on top of the political game.